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iPhone13燃起5G智能手机“价格战”

iPhone 13 To Heat Up 5G Smartphone Market

iPhone13燃起5G智能手机“价格战”


(来源: 中英双语外刊精读)

2021917日)


Chinas high-end smartphone market is set to witness intensified competition with the arrival of the 5G-compatible iPhone 13 series from Apple Inc, industry experts said on Wednesday.

行业专家周三表示,随着苹果公司推出兼容5GiPhone 13系列,中国高端智能手机市场的竞争将会加剧。


Domestic brands such as Xiaomi, Oppo and Vivo are vying to launch more feature-packed 5G smartphone models to attract Chinese consumers, they said.

他们表示,小米、OppoVivo等国内品牌正在竞相推出更多功能丰富的5G智能手机型号,以吸引中国消费者。


Wang Xi, research manager of global market consultancy IDC, said the price of premium smartphones equipped with Android operating system continued to rise in recent quarters, so the launch of new iPhones is expected to help Apple further expand its share in the domestic high-end handset market.

全球市场咨询公司IDC的研究经理王曦表示,配备安卓操作系统的高端智能手机的价格在最近几个季度持续上涨,因此新iPhone的推出有望帮助苹果进一步扩大其在国内高端手机市场的份额。


According to Wang, the price of the iPhone 13 with 128 gigabytes of storage is about 800 yuan ($124) lower than that of the iPhone 12, which may trigger some tech-savvy consumers, who have not yet switched their smartphones due to budget shortfalls, to upgrade to the new iPhones.

据王曦说,128G存储的iPhone 13的价格比iPhone 12800(124美元),这可能会促使一些因预算不足而尚未更换智能手机的科技爱好者升级到新的iPhone


Domestic companies such as Xiaomi, Vivo, Oppo and Honor are scaling up efforts to foray into the high-end smartphone segment, which will further intensify competition, as Huaweis smartphones business was crippled by US government restrictions, said Zhang Mengmeng, research analyst at Counterpoint Research, a market research provider.

市场研究提供商Counterpoint Research的研究分析师张萌萌表示,小米、VivoOppoHonor等国内公司正加大力度进军高端智能手机领域,这将进一步加剧竞争,因为华为的智能手机业务受到美国政府限制的重创。


编辑:宋倩倩

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